Client: Pluch Designs
Season: Spring/Summer 2024
Market: Domestic (India)
Category: Contemporary Womenswear
Role: Placement Print & Silhouette Design
Season: Spring/Summer 2024
Market: Domestic (India)
Category: Contemporary Womenswear
Role: Placement Print & Silhouette Design
Pluch Designs is a Ludhiana-based womenswear label offering contemporary Indian and Western silhouettes. For their Spring/Summer 2024 collection, I worked on placement print and silhouette design across a high-volume range, developing garments where print and construction were considered together from the outset.
Each design was developed with placement, scale, and garment proportions in mind, ensuring the artwork complemented the silhouette rather than simply decorating it. The collection spans dresses, co-ord sets, skirts, and kurta sets, unified through a thoughtful placement-led approach to print.
The collection was released as part of Pluch Designs' Spring/Summer 2024 offering and is available through the brand's website and online platforms.
