Client: RASA by Raman & Sandeep
Season: Spring/Summer 2025
Market: Domestic (India)
Category: Contemporary Womenswear
Role: Print Design, Placement Strategy & Collection Development
Season: Spring/Summer 2025
Market: Domestic (India)
Category: Contemporary Womenswear
Role: Print Design, Placement Strategy & Collection Development
RASA by Raman & Sandeep is a contemporary label based in Gurugram, known for feminine silhouettes, artisanal detailing, and sun-washed colour. UDAARI was built around original artwork developed before the garments themselves. Every placement was considered alongside the construction, allowing print and silhouette to evolve together from the very beginning.
How did it all begin?
The brief was to create an original print language for RASA's Spring/Summer 2025 collection. Rather than designing individual prints for separate garments, the goal was to build a cohesive visual identity that could move naturally across kaftans, kurta sets, and flowing separates. Every piece needed to feel connected without becoming repetitive.
The lightest expression of the collection. A single vine traces the placket of the co-ord, allowing the print to remain quiet while still defining the silhouette.
What was I responsible for?
I worked across original print development, engineered placements, and collection design. Every motif was drawn from scratch before being adapted to individual silhouettes. Instead of repeating the same placement across styles, each garment was developed independently so the artwork responded to its construction, proportions, and movement.
The same print language, reimagined for statement silhouettes. Larger placements and engineered yokes allowed the artwork to become more expressive without losing the collection's softness.
What was the biggest challenge?
Creating a collection that felt consistent without feeling repeated. Borders changed scale, florals shifted position, and motifs were reworked for every silhouette. The challenge wasn't simply creating beautiful prints, but knowing how much each garment needed and where the artwork would feel most natural.
The print language returns in its most everyday form, proving that the same motifs can adapt from occasionwear to effortless separates without losing their identity.
What tied the collection together?
Although every garment was designed individually, the collection shared a common visual language. Familiar motifs, borders, and colours reappeared in different ways, allowing each piece to have its own identity while remaining unmistakably part of UDAARI.
UDAARI reminded me that print is most successful when it isn't added to a garment. It becomes part of how the garment is made.
The collection was released as part of RASA's Spring/Summer 2025 offering through their studio, exhibitions, and online platforms.
The collection was released as part of RASA's Spring/Summer 2025 offering through their studio, exhibitions, and online platforms.
