Market: Primarily domestic (India)
Season: Spring/Summer 24
Role: Placement Print & Silhouette Design
Client: Pluch Designs
Season: Spring/Summer 24
Role: Placement Print & Silhouette Design
Client: Pluch Designs
Pluch Designs is a Ludhiana-based womenswear label offering both Western and Indian silhouettes, sold primarily through their website and Instagram. For their Spring/Summer 24 season, I contributed placement print and silhouette design across a high volume of styles, working print and construction together rather than treating one as an afterthought of the other.
Each design was developed with placement, scale, and garment shape considered in tandem, ensuring the print moved with the silhouette rather than simply covering it. The scope spanned dresses, co-ord sets, skirt sets, and kurta sets, forming a significant part of the brand's seasonal offering that season.
The collection is sold primarily online, through Pluch Designs' website and Instagram.
