Market: Primarily domestic (India)
Season: Spring/Summer 25
Role: Print & Collection Design
Client: RASA by Raman & Sandeep
Season: Spring/Summer 25
Role: Print & Collection Design
Client: RASA by Raman & Sandeep
RASA is a label by Raman & Sandeep, with a studio in Sushant Lok, Gurgaon, known for floral, feminine silhouettes in warm, sun-washed palettes. For their UDAARI collection, part of Spring/Summer 25, I designed both the prints and the silhouettes from scratch, building the collection end to end.
Every print in this collection started as original artwork, developed alongside the garment shapes themselves rather than applied after, so placement, scale, and movement were considered from the very first sketch. The collection spans kaftans, kurta sets, and flowing separates, unified by a recurring floral language.
The collection is sold primarily through Instagram, at exhibitions, and from their studio in Gurgaon.
